.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to running into billions in venture capital yearly, have brought up almost $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That slowdown is because of market saturation, heightened regulative pressures, and also economical uncertainties.ADWEEK talked to 5 VCs that remain to acquire adtech business, even with these difficulties, regarding what they are searching for and also what they stay away from. Probably unsurprisingly, these clients are actually targeting options in privacy-focused innovations and industry-specific locations including linked TV.