.YOU MAY certainly not know it, but various typefaces evoke different emotions. Serif fonts, along with small movements in the end of letters, are often located in books and newspapers. They appear trustworthy as well as reliable.
Sans serif font styles, which appear, can show up modern as well as casual. Visual consistency offers audiences a sense that they understand where they stand it assists to create leave. When it comes to The Economist, it prepares the tone for our news.